HOW TO MEASURE RETURN ON MARKETING INVESTMENT

  Calculating return on investment (ROI) on marketing activity has been a longstanding challenge for businesses. Next year MMGA celebrates its 100th anniversary, so I have been contemplating our marketing budget. I thought it useful to share my thoughts with you:   Return on marketing investment is a metric used to measure the overall effectiveness[…]

THE POWER OF SAYING “NO”

It’s important to be able to say “no” at work without making enemies.   It’s a simple word, but one that far too many of us have trouble saying. Perhaps it is because you’ve become successful by saying yes to every business opportunity, every request that has come your way, in order to grow your[…]

WHY SHOULD I TAKE FEE PROTECTION INSURANCE?

This is a question that I get asked a lot at this time of year. One reason for this is because we issue our insurance renewals, but another is because clients are unsure if they are covered by other insurance products that they take out and whether they actually need the protection that we offer.[…]

MAKING TIME FOR SELF DEVELOPMENT

As a business leader, you are focused on developing the people around you. But who is responsible for your own development? If you want to help your employees to grow and develop, you need to invest time in developing yourself, as a leader.   In order to focus on your own personal development, you need[…]

TRUST ME, I’M THE BOSS

In order to manage an effective team of people you need to win their trust. If employees don’t have trust in their company and their managers, they can become disengaged. This can lead to high rates of staff turnover and those who stay are likely to be de-motivated.   Transparency Honesty is the best policy.[…]

NO TAX CHANGES ANNOUNCED IN SPRING STATEMENT

Despite the continuing uncertainty surrounding Brexit, the Chancellor delivered his Spring Statement on 13th March. The purpose of this statement is to update the House of Commons and the country on the state of the economy; it is not intended to include any major tax announcements, and none were made by the Chancellor.   As[…]

BUILDING A DATA-LED STRATEGY

Businesses are capturing more information than ever before. The most successful firms are analysing that information and are focused on building their strategy around customer and market data.  We are reviewing the way we use data at  MMGA and look forward to keeping you up to date with our strategy. Meantime, partner Derek Grant suggests[…]

HOW TO BE PRODUCTIVE WHEN YOU TRAVEL

Following her recent visit to Atlanta, associate Jenna Gauld reflects on how you can make the most of your time when out of the office.   In theory, when you travel with work, you should have time to focus on getting a few things done. In reality, it can be almost impossible to work in[…]