HOW TO MEASURE RETURN ON MARKETING INVESTMENT

  Calculating return on investment (ROI) on marketing activity has been a longstanding challenge for businesses. Next year MMGA celebrates its 100th anniversary, so I have been contemplating our marketing budget. I thought it useful to share my thoughts with you:   Return on marketing investment is a metric used to measure the overall effectiveness[…]

WHY SHOULD I TAKE FEE PROTECTION INSURANCE?

This is a question that I get asked a lot at this time of year. One reason for this is because we issue our insurance renewals, but another is because clients are unsure if they are covered by other insurance products that they take out and whether they actually need the protection that we offer.[…]

TRUST ME, I’M THE BOSS

In order to manage an effective team of people you need to win their trust. If employees don’t have trust in their company and their managers, they can become disengaged. This can lead to high rates of staff turnover and those who stay are likely to be de-motivated.   Transparency Honesty is the best policy.[…]

MORE COMPLICATED PENSION RULES

We recently highlighted the restricted annual pension allowance for those with high income, such as doctors. Note that the deadline for requesting the additional tax to be paid out of the fund for 2017/18 is 31 July 2019.   There is a further complication for those individuals who have started drawing income from certain money[…]

MISTAKES ARE OPPORTUNITIES TO LEARN

We can learn more from failure than success.   According to Richard Branson, “One thing is certain in business. You and everyone around you will make mistakes.” If we are all spending time making mistakes, it makes sense to learn from them.   Failure is a critical part of building a successful career, and how[…]

RANKING ON GOOGLE

Google is still the world’s most popular search engine. Google’s search engine algorithm is continuously being updated so how do you keep your firm’s website up to date so that you show up in online searches?   Over the past number of years we have invested in the development of the MMG Archbold website and[…]

MANAGING IN UNCERTAIN TIMES

Due to Brexit, 2019 looks set to be a year filled with uncertainty for businesses. The future is always unknown but this year managers will need to navigate some particularly choppy waters due to market uncertainty and global political turmoil.   Focus on what you can control As a manager, you can always control your[…]